Yaso

YASO is a fragrance and lifestyle brand rooted in the forests of Chino, Nagano Prefecture, inspired by Japan’s rich woodland landscapes. Working closely with local forestry partners, YASO gives new life to thinned timber and forest materials that would otherwise go unused.

Through incense, fragrances, and everyday items, YASO brings the quiet presence of the forest into daily life - grounding, subtle scents that support sustainable forestry and offer moments of calm and connection.